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Digital Marketing Manager
Troy - Michigan
Job Description
The Law Office of Barton Morris delivers high level legal services in the areas of business and criminal defense. We are looking to scale to $5m in revenue in the next 48 months. We are seeking a dynamic and results-driven Digital Marketing Manager to lead our marketing initiatives. This role is pivotal in driving business growth and enhancing customer engagement. The ideal candidate will possess a strong background in creating, implmementing and maintaining our organic and paid digital campaigns using content marketing strategy.
Position Overview
We are seeking a highly skilled and results-driven Digital Marketing Strategist to join our marketing team. This role is pivotal in driving our firm's growth by managing and optimizing digital marketing initiatives. The ideal candidate will have expertise in creating and managing paid digital marketing campaigns, designing email marketing campaigns, and analyzing marketing performance to inform strategic decisions.Key Responsibilities
Paid Digital Marketing Campaigns
- Develop, implement, and manage paid search campaigns on Google Ads and other platforms to generate qualified leads.
- Perform keyword research, ad copy creation, and A/B testing to optimize campaign performance.
- Monitor and adjust campaigns to meet defined KPIs, such as lead volume and cost-per-lead (CPL).
Email Marketing Campaigns
- Design and execute targeted email marketing campaigns, including newsletters and lead-nurturing sequences, to engage potential clients.
- Create compelling email content that aligns with brand messaging and drives action.
- Build and maintain email automation workflows for consistent and personalized client engagement.
Marketing Performance Reporting
- Track, measure, and report on the performance of all digital marketing initiatives, including paid campaigns, email campaigns, and website traffic.
- Provide actionable insights and recommendations to optimize marketing strategies based on data.
- Prepare regular reports for leadership that include campaign performance metrics, ROI, and opportunities for improvement.
Collaboration and Strategy
- Work closely with the Content Marketing Specialist to align digital campaigns with overall marketing objectives and content themes.
Stay informed on industry trends and emerging digital marketing strategies to keep the firm at the forefront of innovation.
Qualifications
- Bachelor Degree in Business, Marketing and/or Sales
- Previous successful digital marketing campaign managment experience
- Track record of meeting and exceeding key performance indicators
- Experience with Hubspot CRM or similar software
Compensation, Benefits and Bonuses
The firm uses a performance based compensation model. The lowest base compensation is $40,000, which increases commensurate with a candidate’s experience. The base salary is earned when the minimum levels of performance are achieved. When KPIs have been exceeded, bonus compensation is then earned; the amount of which is commensurate with the value to the firm. A full benefit package is included which includes health & disability insurance, 401k, paid time off, paid holidays, and more.
Office Work Environment
The firm currently resides in Class A fully renovated office space located in downtown Royal Oak in close proximity to several retail and restaurant destinations. We have a private parking lot and work in a private office which maintains about 15 employees therein. Employees and clients love our office space, which is representative of our success. The firm fosters a team culture and encourages the building of friendships between team members outside of work. The firm maintains an annual golf outing, hosts several team building activities and holiday parties.
Selection Process
The firm is very selective when adding team members. It is important that we take the time to ensure the right mutual fit. All elected candidates will undergo a comprehensive selection process. Selected candidates will undergo cognitive and behavior assessments, a screening interview (Zoom), a focused interview (in person) reference checks and the CEO interview (in person). For consideration, all candidates must deliver their resume and cover letter to hr@bartonmorris.com. The subject line must include the candidates name followed by “- Sales Intake Specialist”.
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